As an industry, it holds the title for both lowest open rate by industry (17.1%), and the biggest jump in open rate year-over-year, up 4.5%. Though metrics and KPIs are related, they are distinctly different regarding purpose and scope. Metrics […]
How to Select and Operationalize a B2B Demand Gen Agency
Some time ago, marketers discovered that gating eBooks, whitepapers, infographics, and other types of content was an effective way to generate leads. The belief was that generating more leads for sales results in more revenue. Demand creation is the method for […]